Rotary Lift is the leading brand of vehicle lifts and equipment designed to increase technician productivity. Founded in 1925 by the inventor of the first automotive hydraulic lift, Rotary Lift offers the broadest line of lifts for use in professional automotive service, commercial truck and transit, and enthusiast/residential customer segments. There are more Rotary Lift products used in vehicle repair shops around the world than any other brand. With an uncompromising commitment to product quality, testing and safety, Rotary Lift’s products have achieved the reputation as the world’s most trusted lifts.
Rotary Lift is a Vehicle Service Group (VSG) brand. VSG comprises nine major vehicle lifting and collision repair brands: Rotary Lift, Chief Automotive Technologies, Forward Lift, Direct-Lift, Hanmecson, Revolution Lift, Elektron, Blitz and nogra. Based in Madison, Ind., VSG has operations worldwide, including ISO 9001-certified manufacturing centers in the U.S., Europe and Asia. VSG is part of the Engineered Systems segment of Dover Corporation (NYSE: DOV), a multi-billion dollar, global producer of innovative equipment, specialty systems and value-added services. Rotary Lift is a GSA contract holder, GSA contract #GS-07F-8953D (Dover Industries, Inc., DBA Rotary Lift).