Parraguirre tries to make himself available whenever a customer needs him, no matter the time of day.
This distributor prioritizes quality customer service while utilizing social media and AI to help his business run smoothly.

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Heavy-Duty Low-Lift Transmission Jack for Class 7 & 8 Trucks (OTC 5019A)
In this video, OTC Tools demonstrates their 2,200-lb Capacity Low-Lift Transmission Jack, No. 5019A.
May 28, 2026
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New products from Hazet, Ko-Ken, Just Clips a Division of Lisle Corporation, Streamlight, and Pico Technology.
May 26, 2026
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As temperatures rise, managing heat and airflow in the shop becomes critical for technician safety, productivity, and repair quality.
May 21, 2026
The Road to ASE World Class | Why I'm Going Back to the Testing Center
Follow Noah Nelson's 25-year journey as he prepares to attain ASE World Class Technician status by tackling 22 rigorous certification tests across various automotive disciplines...
May 20, 2026
Contributed
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Aftermarket All-Access
How reframing your goals can unlock breakthrough performance in your business and leadership.
April 2, 2026
Contributed
Dr. Kent MacDonald
Aftermarket All-Access
The Northwood University president talks about why the aftermarket needs this institution, how companies can support it, and what Wayne Gretzky can teach the industry about "skating...
Jan. 22, 2026
ZF
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Aftermarket All-Access
Anuj Gupta, business line digital North America at ZF Aftermarket, shares ZF's approach to innovation—grounded in customer research, diverse perspectives, and the philosophy that...
Jan. 8, 2026
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Aftermarket All-Access
In this episode, Chris Messer and Mike Jones talk about why your mindset matters more than your skill set.
Dec. 31, 2025
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With over 780 videos, Standard Brand provides diagnostic, repair, and engine-specific tips, earning recognition for its active engagement and trusted resource status among technicians...
May 27, 2026
Adobe Stock
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Raleigh-based retailer posts 3.5% comparable sales growth, declares a quarterly dividend.
May 21, 2026
ACA
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Two-day June event near Washington, D.C., targets the buyers, distributors, and analysts who shape aftermarket assortment.
May 21, 2026
APA
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Fort Wayne distributor, a division of Kelley Automotive Group, joins the APA cooperative.
May 21, 2026
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A low-cost bulk package of long test leads with high-quality materials for diagnostic testing.
May 29, 2026
Photo courtesy of Chris Nelson
Chatting with customers
Setting clear payment terms, leveraging customer education, and implementing contests and trade-ins can help you manage your truck's cash flow.
May 28, 2026
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Designed to deliver 70 ft-lbs of torque to breakaway stubborn fasteners.
May 27, 2026
Photo courtesy of Paul Gast
Games on mobile tool distributor Paul Gast's truck
As mobile tool dealers, sometimes you have to get creative with your selling methods, how do you entice sales?
May 27, 2026
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The Milwaukee Tool Cut Level A3-A6 High Dexterity Nitrile Dipped Gloves w/ WEAR-DEFENSE Protection, Nos. 48-73-6932, 48-73-6942, 48-73-6952, and 48-73-6962, are designed for all...
May 29, 2026
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The Milwaukee Tool Cut Level 1 Nitrile Dipped Gloves w/ WEAR-DEFENSE Protection, No. 48-73-6932, is designed for all-day wear with a lightweight, breathable knit construction ...
May 29, 2026
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The OTC 2,000-lb Capacity High-Lift Transmission Jack for Trucks and Buses, No. 5078, features a low height of 41-1/2", allowing transmission to be rolled out from under the vehicle...
May 27, 2026
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The 1,000-lb Capacity High-Lift Transmission Jack, No. TJH10, from OTC features universal saddle and adjustable corner brackets and safety chains for optimum positioning of the...
May 27, 2026
Photo Courtesy Craig Van Batenburg
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From battery cooling to cabin insulation, thermal management is becoming one of the most critical technologies shaping the future of electric vehicles.
May 29, 2026
Photo by Brandon Steckler
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Generating revenue in an automotive shop is a team sport—and if your communication, documentation, and diagnostic structure aren't aligned, you're leaving money (and customer ...
May 26, 2026
Photo by Christine Schaffran
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The Universal Technical Institute doesn't just graduate students—they produce talent ready for the shop floor.
May 22, 2026
Gorodenkoff
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Photos and short videos taken during digital vehicle inspections, diagnoses, and repairs do more than document the work—they build customer confidence and protect the shop.
May 22, 2026
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Automakers are conducting recalls to fix critical safety issues such as malfunctioning rearview cameras, potentially dangerous airbag inflators, delayed side airbag deployment...
May 29, 2026
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The new balancer features 3D Auto Data Entry and sonar technology that can detect wheel width.
May 28, 2026
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The Ranger Division of BendPak Sonar Wheel Balancer, No. LS45DS, features 3D Auto Data Entry designed to deploy sonar, laser, and automatic data entry technology. With multiple...
May 28, 2026
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In addition to the scheduling feature, users will be able to recover incomplete appointment bookings and more.
May 26, 2026
Rivian
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Rivian is conducting a customer satisfaction campaign for certain 2025 R1T and R1S vehicles due to a front halfshaft manufacturing defect that may cause separation and related...
May 26, 2026
GM
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Buick vehicles from 2021 to 2023 may experience engine stalling, loss of power, or erratic fuel gauge readings due to a faulty K111 FPDCM. If standard diagnostics do not identify...
May 26, 2026
Mitchell 1
Example of under-cured bushing. Notice the rubber bulging out at the lower area.
This bulletin details the inspection and replacement process for under-cured front lower control arm bushings in 2023 Chrysler 300 models manufactured between February 8 and 9...
May 26, 2026
Ford
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Ford has identified a potential shudder in Maverick FHEV models during low-speed braking, caused by software glitches. The fix involves reprogramming the PCM with the latest diagnostic...
May 26, 2026

Learning Resources

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Sponsored
HVAC system services and repairs can be among the costliest vehicle issues a customer may encounter. When performing vehicle climate control diagnostics, it may be difficult to...
April 20, 2026
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Sponsored
ADAS technologies make vehicle operation safer, so long as they are operating with the components they were designed to leverage.
April 6, 2026
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Sponsored
Nearly half of independent shops offer ADAS services—but most lack the processes, training, and confidence to deliver them consistently or profitably. Join industry experts as...
April 21, 2026
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Sponsored
Brake service accounts for a large portion of repairs in service facilities, as the system contains numerous components that can fail over time. New model vehicles are equipped...
March 9, 2026