In this episode of Aftermarket All-Access, Chris Jones sits down with Ryan DeVoe, global director of product data management at TrakMotive, and Sören Neumann, product and sales manager at TrakMotive, to explore how the company approaches innovation in the highly competitive CV axle and drivetrain parts market.

Discover how TrakMotive listens to installers, distributors, retailers, and end users to identify genuine pain points—and turn those insights into market-leading products. 

Devoe and Neumann also discuss how regional market differences shape global product strategy, how warranty data and vehicle population analytics inform development priorities, and why the company's philosophy of "grow together" benefits the entire aftermarket supply chain.

Whether you're a shop owner, parts distributor, or warehouse professional, this conversation reveals the behind-the-scenes thinking that drives one of the aftermarket's most innovative companies.