Highlights from the 2026 Instructor Training Conference in Frisco, Texas

Larry Tuttle, Brian LaCroix, Jake Sorenson, and Jaime Angell join moderator Chris Messer to tackle the technician pipeline gap at ASE's ITC.

Many exciting announcements about shaping the future of automotive technician training were made at the 2026 ASE Instructor Training Conference on Wednesday, July 22, 2026.

Brandon Hudson, deputy executive director for SkillsUSA, explains how the organization partners with ASE to instill employability skills alongside technical training—and why that...

Brad Marshall, field support specialist at Bridgestone Retail Operations, explains how ASE accreditation and certification distinguish the company from competitors and instill...

Jay Goninen, vice president of industry advancement at ASE, shares how ASE Connects is looking to bridge a gap in understanding between shops, schools, and students