ASE Event Coverage

Larry Tuttle, Brian LaCroix, Jake Sorenson, and Jaime Angell join moderator Chris Messer to tackle the technician pipeline gap at ASE's ITC.

Many exciting announcements about shaping the future of automotive technician training were made at the 2026 ASE Instructor Training Conference on Wednesday, July 22, 2026.

Brandon Hudson, deputy executive director for SkillsUSA, explains how the organization partners with ASE to instill employability skills alongside technical training—and why that...

Brad Marshall, field support specialist at Bridgestone Retail Operations, explains how ASE accreditation and certification distinguish the company from competitors and instill...

Jay Goninen, vice president of industry advancement at ASE, shares how ASE Connects is looking to bridge a gap in understanding between shops, schools, and students

Dan Aldrich, a corporate training director with Christian Brothers Automotive, once questioned the value of ASE certification—but now sees it as essential to his company's success...

A look back at the opening networking event and first day action at the 2026 ASE Instructor Training Conference in Frisco, Texas, held July 21-24.

Vendors aren't just sponsoring the ASE Instructor Training Conference—they're shaping the future technician pipeline by sharing expertise, tools, and resources directly with the...

For automotive instructors, the ASE Instructor Training Conference offers something hard to find elsewhere: an all-inclusive event built specifically around their needs.

Skillmaker.ai's Robin Cowie on why AI-powered smart glasses and VR training may be the solution to accelerating technician onboarding and meeting the industry's 640,000-technician...

An automotive instructor at Moore Norman Technology Center shares how passion, mentorship, and the ASE Education Foundation helped him transition from shop technician to educator...

NADA and ASE are partnering to develop apprenticeship programs that address the 400,000–500,000 technician shortage expected over the next eight years.

Jim Doyle of Audi and Chris Chartron of Toyota share perspective on EVs, vehicle networks, and technician development.

Tom Palermo of Preferred Automotive Specialists shares how his shop uses the app in daily practice and why recertification matters.

Dan Aldrich and Ryan Kooiman discuss how automotive SMEs from across the industry vet every question of the ASE certification test to ensure it's the industry's best.

Ford's Kristen Conte talks apprenticeship programs, ASE partnerships, and how a $5 million investment in Detroit schools are reshaping the technician talent pipeline.

From verified hands-on training to critical soft skills, an instructor explains what an ASE-accredited graduate means for your shop's bottom line.

ASE announces 16th annual conference with more than 20 hours of technical training and networking opportunities.

From networking opportunities to hands-on training, educators discover collaboration over competition in St. Louis.

The automotive industry is grappling with major issues, and schools can help it take the first step toward a better future.

Kilgore College instructor on preparing students for the professional world and how the industry can step up for future technicians.

The Texas-based teacher reflects on 15 years of experience, the changing shop landscape, and the role of technology in shaping tomorrow’s technicians.

Henry Valenzuela brings decades of automotive expertise to McNeil High School after transitioning from the City of Austin fleet maintenance.

Baton Rouge Community College instructor explains why he’ll spend the rest of his career teaching and how he equips his students for the future.

Snapshots from the final day of the ASE Instructor Conference in St. Louis, Missouri.

Automotive technology experts showcase innovations in ADAS systems and Tesla Cybertruck diagnostics.

Veteran educators cite professional development and keeping up with rapidly evolving automotive technology as reasons why they attend each year.

Red Oak High School instructor discusses how accreditation transforms programs and student outcomes.

Texas high school instructor opens up about representation, professional standards, and blazing trails for the next generation.

Colorado Springs automotive instructor talks about his first few months teaching and what the ASE Instructor Conference has to offer.

Although he’s technically been a teacher for a year, this automotive technology instructor at Mineral Area College has been training the next wave of technicians for years.

All the sights from the full second day of the 2025 ASE Instructor Training Conference.

A peek behind the curtain at this event, which was part tour, part networking event. Sponsored by WyoTech.

From technology and software to expo floors and industry updates, a look back on Day 1.

Illinois-based teacher Ken Kunz of Waubonsee Community College is honored for 35 years of educational service.

Caid Kroeger returned to his alma mater to give students the same opportunities he had—and help them become collectively smarter than their instructors.

Digital Tools address student engagement and hands-on training gaps.

Richard Cox, Automotive Technology Division Chair at Fort Hays Tech North Central, talks about automotive education,

A conversation with Ron Denning, instructor at Grandville High School in Grandville, Michigan, at the ASE Instructor Conference.

Acknowledging AI at the ASE Instructor Training Conference.

A conversation featuring multiple attendees from the 2025 event.