From Data to the Bay: How Better Aftermarket Data Helps Service Shops Work
September 14, 2026
Time: 2:00 PM ET | 1:00 PM CT | 11:00 AM PT
Duration: 30 minutes
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Summary
Every repair begins with data. Long before a vehicle enters the service bay, manufacturers and distributors are creating, managing, and sharing the product, vehicle, fitment, availability, pricing, and repair information that service professionals rely on every day.
When that information is accurate, connected, and easy to access, it can have a significant impact on how efficiently a service shop operates. Advisors can build estimates with greater confidence, technicians can spend less time resolving parts questions, and shops can reduce the delays and costly errors associated with incorrect or incomplete information. Better data can also help service businesses recognize additional maintenance and repair opportunities and provide customers with clearer, more informed recommendations.
In this educational webinar, we’ll explore how data moves through the automotive aftermarket—from the organizations that create and distribute parts to the businesses installing them—and why the quality of that information increasingly matters to the service-shop experience.
Attendees will learn:
- How manufacturer and distributor data makes its way to the service counter and repair bay.
- How accurate vehicle, product, fitment, pricing, and availability data can improve estimating, parts selection, and shop efficiency.
- How connected aftermarket data can support better service recommendations, customer confidence, and more productive bays.
Speakers
Don Landrum
Principal Product Manager
Epicor Software
Don Landrum brings extensive automotive aftermarket experience spanning product management, business-to-business sales, and sales leadership. In his work with Epicor, he has focused on the information and technology service businesses rely on to estimate repairs, identify the right parts, and improve the customer experience. Don has long emphasized the importance of accurate, accessible vehicle, catalog, labor, and service information in helping shops create faster, more confident estimates. He brings a practical perspective on how data generated throughout the aftermarket ultimately reaches the service counter—and how better information can help shops operate more efficiently and serve customers more effectively.
Melanie Sypolt
Senior Strategic Partnership Executive
Epicor Software
Melanie Sypolt is a Senior Strategic Partnership Executive at Epicor and a longtime automotive aftermarket professional. She began her career working in an automotive repair shop in 1991 and has since held a variety of sales and business development roles across the industry. Today, Melanie works closely with repair businesses to help them improve profitability, strengthen customer retention, and deliver a better service experience. She holds an associate degree in Automotive Aftermarket Management and a BBA in Marketing and Management from Northwood University and is also an active mentor within the automotive aftermarket community.
