Mitchell 1's 'SocialCRM Book It Now' aims to simplify appointment scheduling

This latest product integrates directly with Mitchell 1's Manager SE shop management system.
March 18, 2026
2 min read

Mitchell 1 has launched its latest appointment scheduling product, "SocialCRM Book It Now," which integrates directly with Manager SE shop management system. This product enables vehicle owners to book appointments directly through an auto repair shop's Google Business Profile.

Tthe 'SocialCRM Book It Now' displays real-time availabilities and automatically syncs with both the shop's Google and Manager SE calendars. Connected shops will feature a new appointment link on their Google Business Profile. With just a few clicks, prospects or customers can select the services they need, select a date and time, and add the appointment directly to their Google calendars.

Auto repair shops wills have the ability to send out automated service reminders, thank-you messages, and targeted e-mail promotions, as well as attract new customers through verified reviews, professional websites, and increased intent visibility. 

A word from Mitchell 1

“We’re making it easier than ever for shops to turn online searches into confirmed appointments with Book it Now,” said Marcus Mackell, director of SocialCRM services at Mitchell 1. “It helps shops connect with customers at the moment they’re ready to book, driving more leads, appointments and sales while creating a smooth, hassle-free experience.”

“Increased engagement on a shop’s Google Business Profile strengthens local SEO, helping shops rank higher in search results,” Mackell added. “It also opens the door to 24/7 booking opportunities, without the need for phone calls, benefiting both the shop and its customers.”

More from Mitchell 1

The Mitchell 1 Manager SE 9.2 Software Update includes enhancements for the Job View feature with an expanded Revisions tab.

The Mitchell 1 Job View feature in Manager SE 9.1 allows shops to streamline workflows for estimates and invoices while providing instant visibility into profit margins for informed decision-making.

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