One technique Go Sell Something author Alan Sipe recommends tobeat the competitionis tobe respectful of your company. Never criticize your company to a customer or competitor. Doing so only plants a seed of doubt about you and your products. Or worse, it gives your competitor something bad to say about you.
Alan W. Sipe has spent the last 42 years in the basic hand tool industry including positions as President of KNIPEX Tools North America, Sr. VP Sales and Marketing at Klein Tools, Manager Special Markets at Stanley Tools and sales management at toolbox manufacturer Waterloo Industries. Currently Sipe is the owner of Toolbox Sales and Consulting specializing in sales strategy, structure, development and training. Sipe can be reached at [email protected] or 847-910-1063. Connect with Sipe on LinkedIn.
