One technique Go Sell Something author Alan Sipe recommends tobeat the competitionis to be knowledgeable about the competition and their products. If your competitor is selling the exact same product, which often happens, be sure to justify buying from you by reminding your customers of all your extra services and dependability.
Alan W. Sipe has spent the last 42 years in the basic hand tool industry including positions as President of KNIPEX Tools North America, Sr. VP Sales and Marketing at Klein Tools, Manager Special Markets at Stanley Tools and sales management at toolbox manufacturer Waterloo Industries. Currently Sipe is the owner of Toolbox Sales and Consulting specializing in sales strategy, structure, development and training. Sipe can be reached at [email protected] or 847-910-1063. Connect with Sipe on LinkedIn.
