Podcast: Be the hero when your customer is at their most vulnerable – Episode RR 807

Live from the 2022 Transformer’s Summit, keynote speaker John DiJulius categorizes the automotive industry as a ‘grudge buy’ for customers when they are at their most vulnerable. How is this an opportunity for your business to be the ‘hero?’ How do you make price irrelevant?        

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The key talking points for this episode can be found on the website