The Peterson Automotive Museum's business incubator program is welcoming Alex Parker of Redline Detection to its advisory committee. The program is designed to support visionary female entrepreneurs with early-stage businesses to drive change in the automotive industry.

“With only 23.6 percent of motor vehicle industry positions held by women in 2019, we felt it was our responsibility as a world leader in automotive thought to create this incubator program,” said executive director Terry L. Karges of the Petersen Automotive Museum. “We can empower and develop visionary women to harness their potential and give them an opportunity to break into the automotive space.”

Parker, who is the chief marketing officer at diagnostic leak detection company Redline, joins the committee of industry leading women offering their business expertise in this mentorship program. Other advisory committee members include Diane Parker, Sabrina Kay, Nikki Riedmiller, Sarah Lassek and Jasmine Gonzalez.

The program is open to female entrepreneurs with early-stage businesses in the greater Los Angeles area that are within or related to the automotive industry. The committee will invest $25,000 and provide hands-on mentorship to one selected company, who will receive access to the Petersen network of sponsors and partners for business support.

“This incubator program is a rare opportunity to impact the future of our industry. I’m thrilled to join the Petersen Automotive Museum in this exciting venture, and I look forward to helping these visionary entrepreneurs turbocharge their businesses,” said Parker.

Applications are currently open and will be accepted until July 31. To apply, visit https://www.petersen.org/business-incubator-program.