WrenchWay is now part of ASE. In this episode, ASE President and CEO Dave Johnson sits down with WrenchWay co-founders Jay Goninen and Mark Wilson to break down the acquisition and its implications for technicians, shops, and the industry.
They discuss why the deal made sense for both sides: ASE's push to modernize its brand in the eyes of the industry beyond tests and to embrace technology, and WrenchWay's opportunity to scale its impact within a legacy brand every technician recognizes.
Johnson says it's a chance to serve the industry at a scale neither could achieve alone, while Goninen and Wilson share their respect for ASE's legacy and excitement about building on it together.
What can the industry expect in this merger? ASE Connects will strengthen connections between schools and industry while championing certification and education to budding technicians.
As reported by Ratchet+Wrench on June 30, ASE and WrenchWay promise additional integration details in the coming weeks.
