Mitchell 1 unveils enhancements to shop management and marketing tools at AAIW

At this year's Automotive Aftermarket Industry Week (AAIW), Mitchell 1 will unveil its latest feature enhancements across its suite of auto repair, shop management, and marketing solutions. Highlights will include the debut of a next-generation mobile vehicle inspection product within the Manager SE shop management system. 

Attendees will get a first look at these solutions at both the SEMA Show (Booth #11239—North Hall/Business Services), and AAPEX (Booth #A1044—Level 2/Business Services). 

Key highlights include:

• Shop management: Manager SE
  • Estimating, powered by the Snap-on Digital Engine: This new platform simplifies the estimating process by delivering instant, accurate job quotes based on millions of vehicle-specific parts and labor data points. It allows estimators/service writers to quickly build estimates by searching for any part, job, maintenance interval or labor operation. The powerful search engine delivers targeted results from nearly 5 million unique Mitchell 1 labor times, 3.5 million OEM parts and over 3 billion validated repair records. It saves time, reduces bottlenecks and increases profitability.
  • Manager SE inspections: This next-generation multi-point inspection (MPI) tool takes mobile vehicle inspections to new heights. Fully integrated with the powerful Job View interface, this optional feature works in perfect synch with Manager SE, linking inspections, estimates and approvals in one seamless workflow. It improves trust and transparency with customers, speeds approvals and helps shops deliver faster, more efficient service.
• Repair information: ProDemand
  • Search enhancements: "Did you mean": This new feature within the 1Search Plus dashboard helps technicians and service writers find the right information faster by automatically suggesting correct industry terms when typos or extra characters are entered in the search bar, keeping technicians focused on the repair rather than troubleshooting searches. 
• Shop marketing: SocialCRM + LocalSearch
  • Book it with Google: This new feature, powered by SureCritic verified review services, will allow consumers to schedule appointments directly through a shop's Google Business Profile with real-time availability. It complements the existing Online Appointments feature through Manager SE, enhancing the appointment scheduling experience for both shops and customers. 
  • Review insights: This enhancement consolidates, analyzes, and provides actionable insights from customer reviews across multiple review platforms, including Google, Facebook, and SureCritic. It gives shops a clear snapshot of customer sentiment to help improve performance and build stronger customer relationships and grow their business. 

Mitchell 1 has promised that those who participate in a product demonstration at their SEMA Show booth will be entered into a raffle for a chance to win a Snap-on 55" Classic Series Roll Cab Toolbox. Mitchell 1 is also offering special discount on all products purchased during the SEMA Show and AAPEX. 

A word from Mitchell 1

“We’re excited to showcase the next evolution of Mitchell 1’s technology at SEMA and AAPEX, particularly the debut of a ground-breaking feature that will deliver the fastest, most accurate estimating experience in shop management,” said Nick DiVerde, senior director of product management for Mitchell 1.

“This innovative tool simplifies one of the most complex, time-consuming steps in the repair process, saving shops hours every day. It delivers a complete, precise estimate with one search, keeping work flowing smoothly, improving the customer experience and expediting approvals,” DiVerde added. “It’s just another way we’re helping shops operate more efficiently and profitably through smarter, more connected solutions.”