Following the success of last year, the sixth edition of Automechanika Malaysia — previously known as Automechanika Asia — will return to Malaysia from March 25-28. Organized by Messe Frankfurt Ltd., Automechanika Malaysia is the only automotive parts and aftermarket trade fair organised in collaboration with Malaysia External Trade Development Corporation (MATRADE).
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Automechanika Malaysia is acknowledged as the leading automotive parts and aftermarket trade event in the ASEAN market. Exhibitors from 14 countries and regions including Australia, China, France, Germany, Hong Kong, India, Italy, Korea, Malaysia, Saudi Arabia, Singapore, Taiwan, Thailand and the United Kingdom have confirmed their attendance. A total of 150 exhibitors and over 5,000 trade visitors are expected to take part in this important biennial event.
Exhibitors will be showcasing a comprehensive range of automotive product categories from Parts Systems, Accessories, Tuning, Repair & Maintenance, IT Management, Service Station to Car Wash.
As the region’s major automotive parts and aftermarket trade platform, Automechanika Malaysia has attracted many leading brand names, including Unipac Engineering, Launch Tech and TORCO£.
Unipac Engineering has participated in every Automechanika Malaysia since it first launched. “This event has been a good platform to build our brand and we gained great exposure and market recognition through our participation," says David Yap Cheng Kee, CEO. "We will feature our latest innovative equipment and products for workshops, tyre servicing and lubrication.”
“Car showroom sales will slow down across Asia-Pacific in tandem with the global financial situation. However, we anticipate this will boost the after sales service activities as consumers will postpone purchasing new cars and the demand for automotive equipment will be strong," he says. "Automechanika Malaysia will be an effective platform to promote automotive equipment in this unparalleled business opportunity.”
Running alongside the trade fair will be a series of value-added fringe programmes for attendees to explore the latest trends and industry developments and to network and exchange information with industry experts and peers.
· Automechanika Academy – an in-depth discussion and exploration of topics on automotive original equippment and aftermarket by industry professionals
· CATER Workshop on Mass Customisation of Vehicles – aimed at mass customisation of vehicles, this workshop will share state-of-the-art knowledge, results and the outcome of the CATER project which is supported by the European Commission
· Federation of Automobile Workshop Owners’ Association of Malaysia (FAWOAM) Annual Convention – an annual convention including seminars and training sessions, organised by FAWOAM for its 3,000 members nationwide
· Product Presentation – a platform for exhibitors to make a more detailed presentation of their products and services to a specialised audience
Automechanika Malaysia is one of 13 global Automechanika fairs. For more information, please visit Automechankia Malaysia online.
