Virtual Tote Bag reports more than 1,000 product reservations through mobile tool dealer platform
Virtual Tote Bag (VTB), a deal-delivery platform for mobile tool distributors, has released new platform data showing that independent dealers are using text-based promotions to generate product reservations from technicians before arriving at their stops.
According to the company, more than 1,000 product reservations have been generated through the platform since the launch of its dealer offering. VTB reports that its most active dealer has surpassed 400 reservations.
The company also reported that one promotion for a $399 product generated 21 reservations in a single day, representing approximately $8,400 in reserved product from one message.
“Truck day used to be the only selling day. Now every day is a selling day,” says Don Russell, founder of Virtual Tote Bag and principal of Insurgent Marketing Group LLC. “Dealers don’t need another marketing platform. They need their route pre-sold before they pull into the parking lot. That’s exactly what this does.”
Virtual Tote Bag allows mobile tool dealers to load multiple promotions into a single bundle and send them to technicians on their routes via text message. Technicians can view the available deals and reserve products directly from their phones.
The reservations give dealers a list of requested products before reaching each stop. Dealers can then confirm items with customers by text, hold products for an upcoming stop, or, in some cases, collect payment before arriving.
Technicians can also sign up to receive a dealer’s promotions by scanning a QR code on the truck or at the shop. According to VTB, organic signups through the feature have continued to grow since its launch.
The platform is available to independent mobile tool dealers across brands. New dealers receive a 14-day free trial. The Basic plan is priced at $99 per month and includes 2,000 messages, while the Advanced plan costs $199 per month and includes 5,000 messages.
Virtual Tote Bag is also launching a new “Sold Before You Arrive” campaign this month across its social media channels and website.