Automechanika Malaysia opens March 31

Automechanika Malaysia, ASEAN’s leading trade fair for automotive parts, equipment and services will take place March 31– April 2, 2011 at the Kuala Lumpur Convention Centre.

The seventh edition of the show, organized by Messe Frankfurt (HK) Ltd, in collaboration with the Malaysia External Trade Development Corporation (MATRADE), is attracting 150-plus exhibitors from 18 countries and regions — Australia, Bangladesh, China, Germany, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, the Netherlands, Singapore, Taiwan, Thailand, Turkey, UAE, UK and USA. Of special interest is a Chinese pavilion and the first ever Singapore pavilion.

A number of leading brand names are exhibiting such as BETA, Bosch, Carleo, Car-O-Liner, CEMB, Corghi, Dura, Ezzlube, Hunter, Ingersoll Rand, Launch Tech, Newera, Novoca, Parker Hannifin, Perodua, PISCO, Proton and Ravaglioli.

“We are also expecting more than 5,000 visitors from around the world, who will view the latest automotive products, equipment and services in 5,000 sqm of exhibition space,” says Michael Johannes, vice president, Messe Frankfurt Exhibition GmbH.

Commenting on the trend towards “green” [link to: http://search.search-autoparts.com/aag/EUISearch.do? qgeneral=Green&x=13&y=18&searchType=defLink] vehicles, Johannes adds: “This is the automotive industry’s future and the ASEAN region is developing ‘green’ technology to create a ‘green’ auto hub. In view of this, Automechanika Malaysia 2011 has created the ‘Green zone’ which is led by the show’s associate supporter Malaysia Automotive Institute (MAI). This is an excellent opportunity for exhibitors to display their eco-friendly vehicles and the latest sustainable automotive products and technologies.”

“Green” exhibitors include ATS Sales & Services Sdn Bhd, Chemplex Automotive Group Inc, Chem Tune (Asia Pacific) Sdn Bhd, DreamEDGE Sdn Bhd, Perusahaan Otomobil Kedua Sdn Bhd, Our Workshop System (S) Pte Ltd, Restorer (M) Sdn Bhd, Speedy Target Sdn Bhd and Vectrix (M) Sdn Bhd.

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Automechanika Malaysia continues to receive strong support from a number of government agencies and local and international industry associations. Malaysia Automotive Institute (MAI), Automotive Aftersales Industry (M) Sdn Bhd (AAI) and Messe Frankfurt (HK) Ltd are organizing the “Green: Prospects and Future Potentials for Automotive Industry” seminar today.

During the seminar, a number of well-known industry experts will talk about various topics relating to green policies, market developments and business opportunities for the automotive industry.

Global Green Movement and Perspective Across the Automotive Value Chain, Vivek Vaidya, director of consulting, Frost & Sullivan

Advances in Green Technology, Associate Professor Dr Ishak Aris, chairman (Malaysia Group), SAE International

Future of Green Vehicles in Asia Pacific, May Arthapan, director of strategic advisory group, JD Power

Mapping the Malaysian Automotive Industry Towards Green, Mohamad Madani Sahari, CEO, Malaysia Automotive Institute (MAI)

Greening the Automotive After Sales Industry, Dato Mohamed Rafie Sain, CEO, Automotive Aftersales Industry (M) Sdn Bhd (AAI)

Moving Towards Green: Opportunities for Malaysian Automotive Industry, Dato’ Haji Syed Zainal Abidin Bin Syed Mohamad Tahir, managing director, Proton Holdings and Datuk Dr Wan Mohamed Wan Embong, president, Proton Vendor Association

Another industry event is the annual convention of the Federation of Automobile Workshop Owners’ Association of Malaysia (FAWOAM) which will be held March 31 to 1 April. Sessions will include an annual general meeting and a series of training workshops, open to all industry players: Technical Philosophy on Automotive Service and After Sales Enterprise Management and Collision Repair Theory and System.

Automechanika Malaysia is one of 13 global Automechanika fairs held in Asia, Europe, North America, South America and Africa.

For further information about Automechanika Malaysia or other individual shows, please visit www.automechanika.com.