Bridgestone introduces next generation Firestone Destination LE3 tire

June 8, 2020
Bridgestone Americas today announced the launch of its all new Firestone Destination LE3 tire, the latest addition to the company's best-selling line of tires for SUV, CUV and light truck applications.

Bridgestone Americas (Bridgestone) today announced the launch of its all new Firestone Destination LE3 tire, the latest addition to the company’s best-selling line of tires for SUV, CUV and light truck applications. Engineered for long-lasting performance, the Firestone Destination LE3 delivers on-highway dependability and off-road durability.

“We designed the Firestone Destination LE3 tire to deliver uncompromising, all-season performance,” said Erik Seidel, president, consumer replacement tire sales, U.S. and Canada, Bridgestone Americas Tire Operations. “This is a versatile tire that drivers can depend on, regardless of their destination or the weather conditions.”

The Firestone Destination LE3 tire is engineered for improved safety in the rain and optimized snow performance.* Featuring the Firestone brand’s Hydro-Grip™ Technology package, the tire’s specially-designed tread pattern cuts through water to reduce the risk of hydroplaning. In addition to wet traction, full-depth 3D sipes in the tread give the tire improved snow performance. The tire is backed by a 70,000-mile (110,000-kilometre) limited warranty and is supported by the industry-leading Firestone 90-Day Buy & Try™ Guarantee, which allows customers to return their tires within 90 days for a full refund or exchange if they are not satisfied with their purchase.**

The Firestone Destination LE3 is available in 66 sizes and leads the industry with 87% coverage of the light trucks, SUVs, and CUVs on the road today.*** It is available now at all Bridgestone authorized dealer locations in the U.S. and Canada.

For more information about Firestone tires, visit www.firestonetire.com.

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