Bridgestone Retail Operations achieves prestigious ASE accreditation for technician training
Key Highlights
- Bridgestone Retail Operations achieves ASE Accreditation for its technician training curriculum across more than 2,200 stores
- BSRO invested $3 million and underwent a four-year assessment to earn the industry-backed distinction
- ASE certifications are held by over 250,000 technicians and are linked to greater career longevity, higher wage potential, and increased customer trust
- Accreditation provides technicians with seamless opportunities to achieve ASE certifications while accessing industry-recognized training
- The distinction positions BSRO as an industry leader in automotive training and education
Bridgestone Retail Operations Earns ASE Accreditation for Technician Training Program
Bridgestone Retail Operations, a subsidiary of Bridgestone Americas, announced that its technician training curriculum has achieved National Institute for Automotive Service Excellence Accreditation. BSRO joins a select group of automotive service providers to earn the full ASE distinction, which recognizes schools and businesses meeting rigorous standards for automotive service training.
The accreditation applies to training programs used across more than 2,200 Firestone Complete Auto Care, Tires Plus, Hibdon Tires Plus, and Wheel Works locations.
"Achieving ASE accreditation positions BSRO as an industry leader in automotive training and education," said Marko Ibrahim, president, Bridgestone Retail Operations. "This significant milestone reflects our unwavering commitment to excellence, elevating the quality and consistency of our training program, and empowering our technicians with industry-recognized credentials. The impact is already clear, and I could not be prouder of our team for their dedication to building a better skilled, more reliable workforce."
Ibrahim added that beyond growth and development opportunities for employees, ASE Accreditation allows BSRO stores to maintain and enhance the rigorous standards of trusted service customers have come to expect.
To achieve the accreditation, BSRO completed a four-year internal assessment and invested $3 million to modernize company training centers with the latest technology and equipment.
The 18-month ASE evaluation process included 53 training activities with more than 3,500 employees reviewing the company's curriculum, facilities, equipment, instructors, and student outcomes.
## About ASE
Since 1972, the National Institute for Automotive Service Excellence has worked to improve the quality of vehicle repair and service by testing and certifying automotive professionals. The organization's gold-standard certifications are linked to greater career longevity, higher wage potential and increased customer trust throughout the transportation industry.
## More From Bridgestone
- [Bridgestone Retail Operations](https://www.bridgestoneretail.com)
- [Firestone Complete Auto Care](https://www.firestonecompleteautocare.com)
- [Tires Plus](https://www.tiresplus.com)