MOOG brand honored by Advance Auto Parts for eCatalog Content Excellence

Federal-Mogul Motorparts’ MOOG^® Steering and Suspension brand received the Receiver’s Choice Award from Advance Auto Parts during the recent Automotive Content Professionals Network (ACPN) Knowledge Exchange annual conference in Kansas City, Mo.

The MOOG brand was recognized for excellence in developing and delivering product information – including application data, product attribute data and digital assets – that drives success at the point of sale.

Advance Auto Parts utilizes all available product data to help enhance the effectiveness of its front-line parts professionals and online resources.

“Advance has very high standards when it comes to the quality and value of supplier data, and we are extremely proud to have met those requirements,” said Federal-Mogul Motorparts’ Director of Training and Consumer Experience Brent Berman. “We recognize and embrace the responsibility to support each of our industry-leading brands with the most complete, accurate and timely product information.”

Product data plays a vital role not only in the store setting, but also within the rapidly growing B2B and B2C eCommerce channels. The companies’ partnership in deploying world-class digital content ultimately helps Advance customers more easily find and purchase quality replacement parts for virtually any repair.

Strenghthen Your Undercar Skills
	Understanding undercar issues takes practice. At NACE Automechanika Chicago, you can take no-cost courses that provide you with diagnostic strategies and real-world fixes you can use on the job. Use this link and choose “Yes, I have a coupon code” to register for FREE!

“Our professional and do-it-yourself customers rely on Advance to offer the best brands and products combined with a superior buying experience that is supported by world-class product content and application data,” said Advance Auto Parts Director of Content Services Doreen Slayter.  “We congratulate the MOOG and Federal-Mogul Motorparts teams for helping us meet the needs and expectations of our customers.”

MOOG steering and suspension parts are the predominant choice of North American service providers and do-it-yourselfers. The MOOG product line includes premium-quality steering (tie rod ends, idler arms and more); suspension (ball joints, control arms, sway bar links, strut assemblies, etc.); driveline (u-joints and power takeoff products); and wheel-end (hub assemblies and complete knuckle assemblies) products. MOOG is the official steering and suspension of NASCAR^®, and 51 consecutive NASCAR Cup champions have driven to victory using MOOG products.

Subscribe to Aftermarket Business World and receive articles like this every month….absolutely free. Click here.