BASF launches Chip Foose Web content

Jan. 1, 2020
SOUTHFIELD, Mich. - SOUTHFIELD, Mich. – BASF Automotive Refinish Coatings North America announced that it has enhanced its Web site, www.basfrefinish.com, with a new sec

SOUTHFIELD, Mich. - BASF Automotive Refinish Coatings North America announced that it has enhanced its Web site, www.basfrefinish.com, with a new section devoted to Chip Foose and the signature line of Foose Colors he developed with BASF. The new section is titled Color by Foose – Paint by BASF and highlights the partnership between the top customizer and BASF. Elements available at the site include:

• Color by Foose – an interactive preview of the 12 colors offered by BASF for a limited time only;

• Personal video message from Chip Foose – hear Foose talk about why he chose BASF for his paint line;

• Winning Spirit – a link to Chip Foose articles published in Winning Spirit, BASF’s Automotive Refinish magazine;

• Image gallery – a collection of Foose-related images and moments captured at difference automotive events.

Access the site by visiting www.basfrefinish.com and clicking on the Colors by Foose – Paint by BASF banner located on the home page. BASF’s Foose Signature Colors are available in waterborne formulations under the brand Glasurit 90-Line and in solventborne formulations under the brand R-M Diamont.

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