BASF, FinishMaster transition Web customers

BASF Automotive Refinish U.S. redefined an element of its relationship with fulfillment partner, FinishMaster, to include e-commerce.

BASF has long offered e-commerce capabilities to its customers through its Web site, www.bodyshopmall.com, and will continue to do so. However, over the next several weeks, BASF will transition some of its bodyshopmall.com customers to FinishMaster’s www.pbeconnection.com e-commerce site.

“This expanded arrangement brings the strong relationship between BASF and FinishMaster to a new level of partnership and mutual benefit,” says Chuck Soeder, business director Automotive Refinish and Industrial Coatings.

The transition of some e-commerce customers from BASF to FinishMaster begins immediately and allows BASF to broaden its product and service offerings to customers.