Advance Auto Parts launches nostalgic brand campaign, 'Good Parts'
Advance Auto Parts has introduced a new campaign, "Good Parts," that aims to celebrate the qualities of American motorists and the commitment Advance has to get them where they want to be.
Aligned with the celebration of America's 250th birthday, the "Good Parts" campaign is introduced by a 60-second video that connects the company's 94-year history to motorists through a nostalgic lens. Drawing from big life moments and highlighting trips, memories, and milestones experienced in America's modern history.
The campaign launches just in time for Americans preparing for the summer months. Shot in eight different locations and four cities, the campaign features real motorists.
Advance will air general market and Spanish-language versions of the "Good Parts" video across multiple social media platforms, including TikTok, Meta, and Reddit, as well as on YouTube and connected TV.
Customers visiting Advance's stores across America will be greeted with nostalgia-inspired exterior signage, in-store signage, and point-of-sale materials.
On May 31, Advance will display "Good Parts" creative in a full paint scheme on the Team Penske No. 12 Ford Mustang Dark Horse piloted by NASCAR Cup Series Champion Ryan Blaney in the Cracker Barrel 400 at Nashville Superspeedway.
A word from Advance Auto Parts
“Good Parts is a return to our roots and focuses on what matters most in our business: helping people get back on the road quickly and back to their lives,” said Bruce Starnes, Chief Merchandising Officer at Advance Auto Parts. “America is a country built on movement and Advance has been around almost as long as Americans have been driving. We’re proud of our legacy of helping millions of people advance to what matters most to them.”