Advance Auto Parts (NYSE: AAP), a leading automotive aftermarket parts supplier, announced a partnership with Mechanic Advisor to provide Advance Professional customers with enhanced solutions to efficiently manage their shop marketing programs and relationship with motorists seeking vehicle repair services.
Mechanic Advisor is a leading customer relationship management (CRM) platform that is specifically developed for auto shops to meet the unique marketing needs of shop owners within Advance’s network. From email marketing and real-time texting with customers, to online advertising, appointment scheduling and telematics, Mechanic Advisor’s robust suite of features help repair shops increase repeat revenue growth by staying in contact and building relationships with new and existing customers.
“We believe it’s vitally important to offer our Professional customers with leading digital technology that drives business results,” said Bob Cushing, Advance’s executive vice president, Professional. “Through our partnership with Mechanic Advisor, we are upgrading our solutions by providing our Professional customers with innovative software and resources to drive demand within their repair shops.”
“We are excited to share our mission of bringing digital technologies to the automotive service and repair industry with Advance,” said Parker Swift, Mechanic Advisor’s chief executive officer. “By providing auto shops with intelligent marketing tools, we will improve the repair experience for shop owners and consumers alike.”
Mechanic Advisor, a third-party platform, is part of Advance’s innovative suite of technology and business solutions products available to TechNet-affiliated shops and Advance Professional customers. Other resources include Advance’s award-winning training from Carquest Technical Institute and Worldpac Training Institute (CTI+WTI), MotoLogic’s database of OEM repair and diagnostic content developed for technicians, and MotoVisuals’proprietary database of digital service and repair animations, which helps service writers educate customers on necessary repair work using easy-to-follow illustrations.
Learn more about these products and resources by visiting my.advancepro.com.
