NGK Spark Plugs (U.S.A.) Inc. has announced that on April 1, 2023, the company’s name will become Niterra North America Inc.
The name change follows the strategy to unify the global brand NGK Spark Plug Co. Ltd.
The Japanese language corporate name will not change.
"We are becoming an increasingly progressive corporation as we strive to meet our vision for the future," says Michael Schwab, president and CEO.
“However, it became apparent several years ago that our global corporations' name in
English, although very well established, presented certain limitations, creating a narrow image of our identity to the outside world and not lending itself to evolution."
The company will not change the brand of its products with this transition, stating the NGK and NTK brands will remain the brands of its portfolio of or products. However, other brands may be added in the future.
