First and foremost, distributors must have the tool available in order to sell it to customers. While having the tool in stock is key, it’s also important to have products out of the box and on display.

Paul Depies, owner of USA Tools in Tampa, Florida, manages 20 tool trucks. He says every truck has both a dedicated cordless tool and separate air tool display.

“We always highlight the cordless tools on the first part of the truck when you come in; we always have a nice display,” says Depies. “For Milwaukee, we’d probably have 10 bare tools on a shelf all nicely lined up. Customers see that right away, and it definitely helps with sales.”