In this episode, Dave Bohr, director of category management at Bill Murray & Associates, discusses the ins and outs of category management. He starts by explaining what category management is and progresses to the role a category manager plays in helping auto parts suppliers and manufacturers position their products competitively in the automotive aftermarket.
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Chris Jones is group editorial director for the Vehicle Service & Repair Group at EndeavorB2B.
A multiple-award-winning editor and journalist, and a certified project manager, he provides editorial leadership for the auto care industry's most trusted automotive repair publications—Ratchet+Wrench, Modern Tire Dealer, National Oil & Lube News, FenderBender, ABRN, Professional Distributor, PTEN, Motor Age, and Aftermarket Business World.
