“It takes me a little while to adopt new tools because I don’t know how popular they’re going to be,” he says. “You don’t know how good the quality of the tool is going to be. I expand depending on what the customers say. I don’t turn wrenches for a living... my customers do, so they know more about a lot of the tools than me.”
As for how he goes about finding the products, Coyle also relies heavily on his customers.
“If they’re asking me about a product, then I’ll start to give it some serious consideration because clearly there’s a desire there,” Coyle states. “If I see a product that is compelling, and it’s from a manufacturer I trust, and it’s something I think my customers might need, I’ll start asking around about it. I have even handed tools I’m not sure of to customers and asked them to try it for me for a week and give me their thoughts.”
