Sales Tip: Be in charge of the conversation

If your customer strays off topic, listen to what they have to say and then lead them back to discussing new tools and equipment.

Like we have discussed in previous columns, notes Alan Sipe, Go Sell Something columnist, it is almost always best for you to own the objections and in this case if you bring up the current all-shop gripe you can control the discussions. Try this: 

 “I understand many of the techs are upset about the new policy and I sure hope things calm down about it shortly so let’s talk about something more pleasant like cool new tools?”  

The customer may simply agree with you and move on or may complain a bit, but they now know you are aware of the issue and hopefully will not harp on it for long. Just don’t ask them how they view the issue since that will throw gasoline on their current fire. 

About the Author

Alan Sipe

Alan Sipe

President, Toolbox Sales and Consulting

Alan W. Sipe has spent the last 42 years in the basic hand tool industry including positions as President of KNIPEX Tools North America, Sr. VP Sales and Marketing at Klein Tools, Manager Special Markets at Stanley Tools and sales management at toolbox manufacturer Waterloo Industries. Currently Sipe is the owner of Toolbox Sales and Consulting specializing in sales strategy, structure, development and training. Sipe can be reached at [email protected] or 847-910-1063. Connect with Sipe on LinkedIn.

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