Sales Tip: A big enough truck

When ordering a new tool truck, be sure to spec it with enough space for you, your customers, and your product.

Independent tool dealer Nick Morello of Newark, New Jersey, is currently on his fourth truck. According to Morello, the Freightliner was a hard-won investment, and he ordered it big enough to allow his customers to browse the tool selection comfortably.

"When I went independent, my truck was running out of room," he says. "I told [my wife] I need to buy a new truck, but I don’t like making payments. She said, 'If you can pay cash you can buy a new truck.' I paid cash. I’ve had this truck for 10, 12 years."

Morello built the truck from the ground up.

“A lot of blood and sweat and tears [went into it],” he says. “It took me a couple of months to do the interior and the outside.”

He built it big, he says, “because my guys were always standing right next to me [hence the divider near the workstation].” There’s also a private restroom onboard.

Inside the truck, tools are everywhere.

“We try to move it around a little bit, mix it up a little bit,” Morello says. “I kind of keep my GEARWRENCH stuff in the back, but there’s really no rhyme or reason to it. You can’t have guys looking at the same stuff, so [I] try to keep it fresh.”

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