What technicians have to say about aftermarket products is always important, but the first step may be understanding who these techs are, how they think and what they experience daily.
What technicians have to say about aftermarket products is always important, but the first step may be understanding who these techs are, how they think and what they experience daily.
The Aftermarket Business World Technician Attitude Study reaches out to technicians across the country and gives a behind-the-scenes of just who manufacturers and distributors are able to target through our pages.
Krista McNamara is the former Editorial Director for the Vehicle Repair Group at Endeavor Business Media. She oversaw five brands — Motor Age, PTEN, Professional Distributor, ABRN and Aftermarket Business World. She worked in the automotive aftermarket industry for more than 15 years.
