2010 Technician Attitude Study

In a world of information overload, consumers can turn in any direction to find guidance on what automotive products to purchase. But in the end, one route ? technician recommendation ? ultimately is the road most traveled.

Krista McNamara

Jan. 1, 2020

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In a world of information overload, consumers can turn in any direction to find guidance on what automotive products to purchase. But in the end, one route — technician recommendation — ultimately is the road most traveled.

Service repair segment respondents to the Aftermarket Business World Technician Attitude Study — fielded to the readers of sister publication Motor Age — reported that an overwhelming 59 percent of consumers took their advice when looking to purchase a product for their vehicle.

Find out what else technicians had to say about their product category purchases in the following Technician Attitude Study results.

About the Author

Krista McNamara

Krista McNamara is the former Editorial Director for the Vehicle Repair Group at Endeavor Business Media. She oversaw five brands — Motor Age, PTEN, Professional Distributor, ABRN and Aftermarket Business World. She worked in the automotive aftermarket industry for more than 15 years.