Bosch’s interactive traveling road tour, “Driving Innovation,” has won the coveted award for being the Best Displayed Performance Marketplace Exhibitor at the O’Reilly Auto Parts Hot Rod Super Nationals. The award was given to the exhibitor whose display showed the most cleanliness, had the greatest consumer appeal and whose staff and display provided the best crowd interaction. This 33rd annual Super Nationals was held at the Lancaster Event Center in Lincoln, NE, May 26 and 27. This is the only exhibitor award presented at this annual event.

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The Hot Rod Super Nationals, sponsored by O’Reilly Auto, is a huge and exciting automotive event featuring a Show ’n Shine car show, burnout competition, engine build competition, driving exhibitions by the famous “Bigfoot” monster truck, manufacturers’ midway, and more. Nearly 2,000 vehicles participated, and more than 20,000 automotive enthusiasts attendedthis year’s event.

Bosch’s “Driving Innovation” traveling exhibit is a colorful, fun-filled, attention-grabbing 40-foot trailer carrying the message of Bosch products to hundreds of thousands of motorists at events across the U.S.

Featuring hands-on demonstrations and product-oriented games that involve the visitor, the Bosch “Driving Innovation” road tour exhibit includes:

• An interactive racing game that pits the “driver” in a Bosch badged race car racing on-screen. The game includes accurate depictions of major oval and road racing tracks used for stock car and open wheel racing.
  
• An interactive spark plug kiosk introduces the new Bosch Iridium plug, with graphic demonstrations of the new plug firing, its OE-based technology and construction, and comparisons to competing plugs.
  
• A graphic demonstration of the superiority of Bosch ICON™ beam wiper blades, and a hands-on demonstration of the ease with which these blades can be installed.
  
• A Bosch DistancePlus™ oil filter kiosk encourages visitors to “become an oil filter and catch the dirt particles” in a fun and challenging interactive game symbolizing the superior contaminant removal capacity of the DistancePlus oil filter.
  
• An actual 2012 NASCAR fuel-injected engine with Bosch fuel injectors, spark plugs, ignition coils, oxygen sensors, alternator and starter. 2012 marks the first year that NASCAR racers will use fuel injection instead of carburetors.

A 55-inch high-definition monitor on the outside of the road tour display continually plays motorsports images, videos of ICON blades and The Discovery Channel’s “Storm Chasers” studying tornadoes, drifting champion Vaughn Gittin in action — all meant to draw visitors in to enjoy the show. Inside, motorsports videos and images, including dramatic scenes featuring drifting champion Vaughn Gittin, reflect the images presented outside and immerse the visitor in the latest in Bosch automotive products.

Staffed by Bosch product representatives, the Bosch “Driving Innovation” road tour gives event attendees the opportunity to learn what makes Bosch the world’s original equipment and innovation leader in today's automotive aftermarket.

“The ’Driving Innovation” road tour gives auto enthusiasts and everyday motorists a close look at the exciting products offered by Bosch, as well as promoting our involvement in the automotive aftermarket and motorsports,” said Pam Krebs, Director of Advertising and Sales Promotion for Bosch.

For the balance of 2012, the “Driving Innovation” road tour is scheduled to visit a variety of NASCAR races, and other recreational events across the country. The “Driving Innovation” tour schedule can be found at www.boschautoparts.com.

Bosch is a proud supporter of the Automotive Aftermarket Suppliers Association’s Know Your Parts® education and awareness campaign. This initiative promotes the importance of quality brand name aftermarket parts backed by full service suppliers, and its impact on delivering reliable products to today’s motorists. For more information visit: www.AASAKnowYourParts.org.

The Bosch Group is a leading global supplier of technology and services. According to preliminary figures, morethan 300,000 associates generated sales of $71.5 billion (51.4 billion euros) in the areas of automotive and industrial technology, consumer goods, and building technology in fiscal year 2011. The Bosch Group comprises Robert Bosch GmbH and its more than 350 subsidiaries and regional companies in some 60 countries. If its sales and service partners are included, then Bosch is represented in roughly 150 countries. This worldwide development, manufacturing, and sales network is the foundation for further growth. Bosch spent more than $5.5 billion (4 billion euros) for research and development in 2011, and applied for over 4,100 patents worldwide. With all its products and services, Bosch enhances the quality of life by providing solutions which are both innovative and beneficial.

In the U.S., Canada and Mexico, the Bosch Group manufactures and markets automotive original equipment and aftermarket products, industrial drives and control technology, power tools, security and communication systems, packaging technology, thermotechnology,household appliances, solar energy, healthcare telemedicine and software innovations. Having established a regional presence in 1906, Bosch employs over 22,500 associates in more than 100 locations, with sales of $9.8 billion infiscal year 2011, per preliminary figures.

For more information, visit www.boschusa.com.