Bosch showcases latest products at AAPEX and SEMA 2025

Bosch is showcasing new products and solutions at both AAPEX (booth #A4409) and SEMA 2025 (booths #23911 and #36087). These new releases cover categories such as diagnostics, braking components, tools and equipment, and more.

Specialisits from Bosch will present at AAPEX on the expanded product protfolios and pioneering new AI-powered in-shop solutions. 

The following products and solutions will be on display, with representatives available on-site to answer questions and provide demonstrations:

• Bosch Diagnostics: AAPEX attendees will get a feel for how remote diagnostics and AI are transforming in-shop operations and the aftermarket repair industry. Activations will include demos of the Bosch Super Technician, an AI-powered tool designed to help repair technicians work smarter, diagnose faster, and stay ahead of the curve as vehicle repair grows more complex. The diagnostics group will showcase the new Bosch TPA400, a TPMS configuration tool. 
• Bosch Auto Parts: The new HCV Air-Disc Brake Pads — Bosch's first heavy duty braking service offering — boast advanced friction stability, lower rotor wear, and OE-equivalent or better brake efficiency and power for class 6-8 vehicles. Additionally, a relaunched oil and cabin air filter program will introduce more than 200 new part numbers, expanded vehicle coverage, and elevated quality.
• OTC Tools: In celebration of its 100-year anniversary, OTC Tools will debut over 80 new product numbers, including the new 5098 Cone Washer Removal Adapter and 5961 Drain Plug Pro Kit — both of which will be onsite for demonstrations at AAPEX and SEMA. Also onsite at both shows will be the new S06G 6-Ton and S03G 3-Ton Geared Jack Stands, with features like a formed and welded high-quality steel base and self-locking geared ratchet handle. 
• Bosch Performance Parts & Engineering: Bosch will showcase a mix of breakthrough technologies and powerful components including Bosch fuel pumps and injectors, TPMS and other sensors, ignition coils and spark plugs, electric powertrain systems, and more. 

Bosch will perform in-booth presentations at AAPEX on new product developments and high-level aftermarket trends starting Tuesday, November 4, and Wednesday, November 5:

• Top Shelf Filtration, Engineered for Excellence. Premium Protection for Every Breath and Every Mile: A Presentation on Bosch Filtration
  • Tuesday, Nov. 4: 10 – 10:10 a.m. PST and 2 – 2:10 p.m. PST
  • Wednesday, Nov. 5: 12 – 12:10 p.m. PST and 4 – 4:10 p.m. PST 
• Tools To Beat the Flat Rate - Working Smarter, Not Harder: A Presentation on OTC Tools
  • Tuesday, Nov. 4: 11 – 11:10 a.m. PST and 3 – 3:10 p.m. PST
  • Wednesday, Nov. 5: 11 – 11:10 a.m. PST and 3 – 3:10 p.m. PST
• What’s Stopping You? A Presentation on Bosch Braking Components
  • Tuesday, Nov. 4: 12 – 12:10 p.m. PST and 4 – 4:10 p.m. PST
  • Wednesday, Nov. 5: 1 – 1:10 p.m. PST
• Bosch's SuperTechnician: AI-Powered Efficiency for Next-Generation Workshops
  • Tuesday, Nov 4: 1 – 1:10 p.m. PST
  • Wednesday, Nov. 5: 10 – 10:10 a.m. PST and 2 – 2:10 p.m. PST 

Bosch will close out the first day of AAPEX by presenting its second annual Shop of the Year award to an independent repair shop within the Bosch Module Program network. 

A word from Bosch

“At Bosch, we’re always in the business of improving the in-shop experience for repair shop professionals, as well as the on-road experience for drivers,” said Todd Hertzler, North American regional president of Bosch Mobility Aftermarket. “With that goal as our north star, we're bringing a host of new products and trailblazing solutions to AAPEX and SEMA that will meet the evolving needs of repair shop owners, technicians and auto enthusiasts with the best support modern technology has to offer – pushing our customers to the forefront of efficient, quality automotive maintenance and repair.”

“AAPEX and SEMA present meaningful opportunities to connect with our customer base,” said Rolf Schillinger, vice president of sales & marketing services at Bosch Mobility Aftermarket. “These exhibits, activations and presentations allow us to make the most of that invaluable touchpoint, bringing aftermarket professionals into the fold on where we’re looking next when it comes to innovating new products and solutions to provide the first-rate in-shop support technicians deserve.”