Several aftermarket industry leaders will be featured speakers during the April 26-27 session of the University of the Aftermarket’s popular “Aftermarket 101”seminar at Federal-Mogul Corporation global headquarters in Southfield, Mich. This seminar is an ideal learning opportunity for any professional who is relatively new to the aftermarket or whose increased responsibilities require a greater understanding of the industry’s structure, business trends and key competitive issues.
Presenters during this intensive day-and-a-half seminar will be:
Like this article? Sign up to receive our weekly news blasts here.Dr. Keith Pretty, president and CEO, Northwood University
Robert Egan, MAAP, vice president, customer relations, Federal-Mogul Global Aftermarket
Rick Guirlinger, MAAP, Bourke Consulting, LLC
Kathleen Schmatz, MAAP, president and CEO, Automotive Aftermarket Industry Association
Jay Burkhart, senior vice president, Federal-Mogul Global Aftermarket
Brian Cruickshank, MAAP, director, University of the Aftermarket
Aftermarket 101 topics include “Industry Basics & Structure,” “History of the Aftermarket,” “State of the Industry,” “Channels of Distribution,” and “The Global Aftermarket.” The program also will feature a panel discussion of industry issues and a tour of the Auto-Wares distribution facility in Livonia, Mich.
“Aftermarket 101 is an excellent way for industry newcomers and others to quickly become familiar with the structure and unique needs, challenges and opportunities associated with this dynamic industry,” Cruickshank says. “We thank Federal-Mogul for generously offering us their learning facilities and the University of the Aftermarket Foundation for helping to support this important program.”
Participants in Aftermarket 101 will earn 1.0 continuing education unit that can be applied toward their Automotive Aftermarket Professional (AAP) and Master Automotive Aftermarket Professional (MAAP) designations.
Registration for this high-demand seminar is now open through the “Course Calendar” link at www.universityoftheaftermarket.com or by calling 1-800-551-2882.
ABOUT THE UNIVERSITY OF THE AFTERMARKET
The University of the Aftermarket is an educational alliance of the Automotive Aftermarket Industry Association, the Automotive Warehouse Distributors Association and the Motor & Equipment Manufacturers Association and is an operating unit of Northwood University. The University of the Aftermarket provides business, management and leadership education to professionals in the motor vehicle aftermarket through on-line, custom, conference, and partnership educational opportunities. Through these programs, the University awards CEU credit that can be applied toward completion of the aftermarket’s Automotive Aftermarket Professional (AAP) or Master Automotive Aftermarket Professional (MAAP) certifications.
ABOUT NORTHWOOD UNIVERSITY
Northwood University is committed to the most personal attention to prepare students for success in their careers and in their communities; it promotes critical thinking skills and personal effectiveness, and the importance of ethics, individual freedom and responsibility.
Private, nonprofit and accredited, Northwood University specializes in managerial and entrepreneurial education at three full-service, residential campuses located in Southern Florida, mid-Michigan and Northern Texas. Adult Degree Programs are available in eight states with many course delivery options including online. The DeVos Graduate School offers full-time, evening and industry specific master’s degree programs for entrepreneurs and executives in Michigan, Texas and Switzerland. The Alden B. Dow Creativity Center on the Midland, Michigan, campus specializes in creative thinking and innovation development. International education is offered through terms abroad and in Program Centers in Switzerland, China, Malaysia, and Sri Lanka.
