Ask the Expert: Changing Customer Communications

May 3, 2021
In this Ask the Expert, Marcus Mackell, product marketing manager at Mitchell 1 SocialCRM, shares guidelines and best practices for how to effectively use new technologies to communicate with clients.

Communicating with customers has never been easier – or more complex at the same time.

But with new technologies, your shop can communicate clearly, more efficiently and well within the legal parameters.

Marcus Mackell, product marketing manager for Mitchell 1 SocialCRM, talked with Motor Age recently to dive into the ways customer communication tactics have changed in the last year, and how communication will look going forward.

From increased texting, to all-in-one solutions that allow shops to communicate with customers with the push of a button, there are new methods shops can take advantage of to improve their communications strategies.