Helping Technicians See the Value of Training
As OEM trainers, Doyle and Chartron have found that one of the biggest challenges to continuous learning for technicians is getting them to understand why base-level knowledge isn't enough.
"If we just train to train and nobody sees the value in it, nobody's going to care," Doyle said. "If I walk out of training after all that investment, and I don't see how to apply that to make myself better or for me to make more money, then the attitude goes downhill really, really fast."
For Doyle, getting technicians to understand the importance of training often means making the payoff explicit.
"We can all talk about loving our jobs, but we work because we have to make money and we want to make more," Doyle said. "I often tell them, 'You need to know stuff so you can make more money, and being more educated will help you get there. It will help you be more efficient with repairs and diagnoses.'"
Encouraging education is a constant challenge for technical trainers in the automotive industry, but a necessary evil. With the technician shortage, knowing how to encourage future learning is needed to help the industry continue to thrive.
Fortunately, there are programs like ATMC that can help educators and managers build connections between training and technician success.
Creating a Community for Automotive Educators
Chartron, who has participated in ATMC activities for about a decade, describes it as a place where OEM training managers and other transportation educators can be candid.
"We talk about different opportunities to resolve those concerns and bring up new technologies and ideas on how to create better training for technicians," Chartron said.
Chartron is also a part of a niche section of ATMC called the OE Managers Training Council. On this council, manufacturers can discuss topics that are specific to their experiences.
"I joke around every year that the ATMC is my therapy session," Chartron says. "As I'm going back to Toyota and Lexus and working on things, I'm kind of on a little bit of an island there. But when I go to ATMC, I find people have the same concerns I do. To be able to come together and talk those things at ATMC is helpful."
ATMC helps keep everyone aligned on the purpose behind training: reinforcing a culture of continuous learning that extends beyond initial ASE certification.
When that culture takes hold, it doesn't just benefit technicians. It strengthens shops, stabilizes staffing, improves repair quality, and builds customer trust—all of which the industry needs to prosper through its rapidly changing environment.
"To me, I guess if I had to say anything, if technicians can walk out of my training knowing how to do better repairs, make fewer mistakes, and make more money, then I've done my job as a trainer," Chartron said.