Brooke English Guy, general manager of Coastal Chevrolet Cadillac and Coastal Nissan in Pawleys Island, South Carolina, reveals how a third-generation family dealership transformed its culture to attract and keep quality technicians.

Learn why a compressed three-day work week became a game-changer for recruitment and retention, why she hires for humility and hunger over experience, and how she built confidence in a male-dominated industry. Whether you're running a dealership or independent shop, this conversation cuts through the noise on what actually keeps techs from walking out the door.

Episode Details

• Host: Jay Goninen, ASE | [email protected]
• Guest: Brooke English Guy, Coastal Chevrolet Cadillac and Coastal Nissan | [email protected]