Review Insights feature added to Mitchell 1's SocialCRM shop marketing services
Mitchell 1 has added a Review Insights feature to their SocialCRM shop marketing services. This feature allows repair shops to access and analyze customer feedback from major review platforms.
Powered by SureCritic verified review services, this enhancement offers a snapshot of customer sentiment, designed to help improve the performance and customer service of repair shops. It is available with SocialCRM's LocalSearch services.
Reviews from SureCritic, Google, Facebook, and other platforms are compiled on the SureCritic Review Summary Dashboard. This pulls key highlights and opportunities from the last 90 days of feedback, refreshing every 30 days for more current data.
Key features of the dashboard:
- Review Highlights Tiles: Summarizes top review themes using actual customer feedback across multiple platforms.
- AI-Powered Summaries: Uses advanced AI to highlight what is working well and spotlight areas for improvement, all in a visual tile format.
- Actionable Insights "Toolbox": Offers practical strategies and step-by-step guidance for improving customer service, staff training and shop operations.
- Employee-Level Feedback Mapping: Links reviews to individual employees to support recognition, accountability, and coaching efforts.
- Automatic 30-Day Refresh Cycle: Ensures shop performance data and insights are always up to date.
Mitchell 1 believes this new feature will help shops provide deeper isnight into employee performance and service quality, providing data-driven decisions that take into account what the customers value.
A word from Mitchell 1
“With Review Insights, we’re putting data to work for our shop marketing customers,” said Marcus Mackell, director of SocialCRM marketing services at Mitchell 1. “This powerful new feature removes the guesswork from customer feedback by revealing key trends and providing clear, actionable recommendations to enhance the customer experience and drive business growth. It’s not just about reviews – it’s about turning feedback into transformation.”
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