FRAM to debut new oil filter packaging at AAPEX 2019

Oct. 23, 2019
FRAM, the market leader in filtration products, will be exhibiting its all-new packaging line at this year’s Automotive Aftermarket Products Expo (AAPEX) in Booth #3038.

FRAM®, the market leader in filtration products, will be exhibiting its all-new packaging line at this year’s Automotive Aftermarket Products Expo (AAPEX) in Booth #3038.

FRAM adds that the new design will include: 1) A QR code for helpful product information 2) URL for friendly filter change reminders 3) Proof of 100% recyclable materials

“AAPEX 2019 is the ideal event to showcase our more marketable, informative and eco-friendly packaging," said Kevin O’Dowd, Senior Vice President, Global Marketing at TRICO Group. “It is important to remain contemporary and competitive. This packaging is part of our continuous effort to drive demand for our customer partners.

Booth visitors will also have the opportunity to navigate through a a visually exciting interactive display that highlights key product features and benefits. In addition, several FRAM experts will be at the booth to discuss the company’s full line of filters throughout the entire event.

To learn more about FRAM, be sure to visit the company’s booth (#3038) at AAPEX 2019. To explore the company’s product offering online, visit fram.com.

About TRICO Group:
TRICO Group serves the worldwide automotive aftermarket industry with best-in-class technology and engineering capabilities. Our portfolio encompasses comprehensive product offerings that include FRAM® oil filters and air filters, TRICO®wiper blades, Carter® fuel systems,  ASC® water pumps, ANCO® wiper blades, Airtex® fuel pumps,  StrongArm®lift supports, and Autolite® spark plugs. TRICO Group operates world-class manufacturing and operational footprints design to deliver high customer service and growth.

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