Hot Wheels to Mark 40 Years of Influence and Inspiration at SEMA Show

    Jan. 1, 2020
    Hot Wheels will introduce the Hot Wheels Design Award, which will be awarded to four customized vehicles with qualities that represent the Hot Wheels brand, including speed, power, performance, and attitude.
    (October 29, 2007) Hot Wheels will introduce the Hot Wheels Design Award, which will be awarded to four customized vehicles with qualities that represent the Hot Wheels brand, including speed, power, performance, and attitude. According to SEMA, Hot Wheels will also present the Best Custom Car and Best Custom Truck awards, both new to the show, at the annual New Product Awards Breakfast. Hot Wheels will also make its mark with life-size Hot Wheels vehicles, brand artifacts, memorabilia, and collectibles placed throughout the hall.

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