VP Racing Fuels introduced VP FASTLUBE™, a quick lube concept that will complement VP’s fast-growing retail branding program for gas stations and convenience stores.
While stand-alone facilities are the primary focus of VP’s FASTLUBE program, others will be incorporated in VP-branded stations. In a related development, VP recently introduced VP Racing and Hi-Performance Lubricants, as well as a long-term trademark license agreement with Maverick Performance Products, LLC to market, manufacture and sell VP-branded lubricants in the U.S., Canada and Mexico. Maverick will service VP FASTLUBE facilities with both bulk and packaged VP-branded lubricants.
“Following our successful rollout of VP Racing Fuels-branded gas stations, introduction of VP Lubricants and Maverick license agreement, the VP FASTLUBE program emerged as a natural extension and allows us to tap into the $14 billion quick lube market,” said Chris Wall, Chief Marketing Officer for VP Racing Fuels. “Like our retail branding program, VP FASTLUBE offers an attractive image, a credit card program with one of the lowest rates in the industry and a preferred supplier program, as well as substantial savings on bulk oils for higher profits. FASTLUBE licensees will benefit from VP’s brand recognition among performance enthusiasts and the increasing brand awareness generated by VP branded gas stations.”
In addition, VP provides low rate financing for ground up, conversions, rebranding, SBA lending and equipment financing through its preferred lender, Allied Brand Capital (ABC). “Beyond financing, ABC does a great job of working with clients to help them tackle their business challenges and growth needs,” said Wall.
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For more than 40 years, VP Racing Fuels built a reputation as the world leader in race fuel technology, fueling champions in virtually every form of motorsports. VP’s reputation for product quality, along with superior service and technical support, helped secure its position as the Official Fuel of the WeatherTech SportsCar Championship, AMA Supercross and World of Outlaws Sprint Cars, among more than 60 VP-sponsored series and sanctioning bodies.
In recent years, VP leveraged its history, winning tradition and reputation among performance enthusiasts to launch VP-branded retail gas stations and convenience stores across the U.S. VP’s retail brand program is unique and innovative with an attractive image, new revenue streams, lower costs, cutting-edge marketing support and other elements that major brands can’t imitate or follow. It makes station owners more profitable and gives them more control over their business.
As a brand, VP Racing Fuels has enjoyed annual double-digit growth across all its business units in recent years. “This foundation enables VP FASTLUBE licensees to leverage one of the fastest growing performance lifestyle brands in America,” said Wall.
