Hot Shot’s Secret expands distribution

July 31, 2018
Hot Shot’s Secret branded products will now be offered at Walmart, O’Reilly Auto Parts and Summit Racing Equipment.

Lubrication Specialties, Inc., manufacturer of Hot Shot’s Secret high performance fuel and oil additives, expanses its distribution to Walmart, O’Reilly Auto Parts and Summit Racing Equipment, one of the top performance online retailers representing over 1,500 manufacturers. This new distribution adds to the company’s growing list of mass merchant retailers, online performance retailers and automotive chain retailers that offer Hot Shot’s Secret branded products. 

Effective now, Stiction Eliminator, the company’s flagship product, is available in the 32 oz. size bottle at over 1,400 Walmart stores nationwide with a broader offering of Hot Shot’s Secret products available online at Walmart.com. In addition, three of the company’s top selling products - Stiction Eliminator, Diesel Extreme and FR3 Friction Reducer are available at all 5,000 plus O’Reilly Auto Parts stores. Finally, the entire Hot Shot’s Secret line of products is now available online at Summit Racing Equipment. All Hot Shot’s Secret products sold are backed with a money back guarantee.

“Sales are definitely on the uptick and we could not be more excited," Lubrication Specialties Inc. Director of Marketing, Kyle Fischer, says. "This year we are continuing to grow our commitment to brand awareness to support online and retail sales by expanding our level of commitment to sponsorships, cable TV buys, PR as well as social media and print advertising across multiple markets. This increase in distribution is in line with our plans to reach multiple markets where consumers choose to shop. Our growth and expansion plans are on track with forecasting and we are looking forward to following up with more distribution announcements later this year.” 

Lubrication Specialties, Inc. first entered the automotive aftermarket in 2005 with Stiction Eliminator, an oil additive for gas and diesel-powered vehicles that removes the stiction which adds to engine wear, loss in performance and reduced fuel mileage. Today, Lubrication Specialties Inc. manufactures over 30 products for gas and diesel-powered vehicles.

Aside from the expanded line of Hot Shot’s Secret fuel and oil additive products that treat oil systems, fuel systems, transmissions and differentials, Hot Shot’s Secret also plans to expand more directly into the performance oil market in 2018. ADRENALINE R-Series Racing Oil was introduced at the 2017 Performance Racing Industry trade show. Additional oil products now offered include: Blue Diamond PAO Oil, Green Diamond Fleet Oil and Black Diamond Outlaw Oil.

In addition to Walmart, Summit Racing Equipment and O’Reilly Auto Parts, Hot Shot’s Secret products are sold at many major auto parts chain stores (in store and online), independent specialty stores, and general retail chains (in store and online) including: Pilot Travel Centers of America, Love’s, TravelCenters of America, Petro Shopping Centers, Meijer, Tractor Supply Company, Rural King, Menards, Orscheln Farm & Home stores, Atwoods, AutoZone, Northern Tool & Equipment and more.

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