CARSON, Calif. — U.S. Auto Parts Network, Inc., an online provider of aftermarket auto parts and accessories, has completed the implementation of the unified catalog that utilizes new industry standards for year/make/model applications and combines body, engine and performance parts and accessories in one catalog with single lookup functionality. The implementation of the unified catalog will enable U.S. Auto Parts to implement dynamic pricing updates to its sites, more accurately display in-stock items and accelerate the pace of adding new products to the company's database. Since its implementation in October 2007, the company says it has added an additional 60,000 SKUs to its unified catalog. In addition to the ability to add more SKUs, the unified catalog will permit advanced site search, guided navigation and dynamic merchandising of the company's sites. This is expected to increase conversion rates by personalizing the customer's shopping experience to deliver more targeted results, and leveraging related items to improve the company's upsell opportunity. "We believe the launch of our unified catalog represents a tremendous achievement for U.S. Auto Parts," says Shane Evangelist, CEO. “With its implementation we should now improve critical aspects of the customer experience through real time updates to our sites and optimized search results. As we look to accelerate our growth in 2008, we expect that the unified catalog will enhance our ability to scale our business by more efficiently adding SKUs to our sites while driving our conversion rate through improved site search and merchandising capabilities." For additional information visit www.usautoparts.net.
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