Stertil-Koni names Carl Boyer Midwest Regional Sales Manager

July 8, 2020
Boyer will manage a territory that includes Illinois, Ohio, Indiana, Kentucky, Michigan, and parts of Wisconsin.
Carl Boyer, Midwest regional sales manager, Stertil-Koni
Carl Boyer, Midwest regional sales manager, Stertil-Koni

Stertil-Koni announced that Carl Boyer has been named Midwest Regional Sales Manager. In his new post, Boyer brings nearly three decades of client-focused sales management, business development, and customer service experience to this key Stertil-Koni role.

Boyer will manage a territory that includes Illinois, Ohio, Indiana, Kentucky, Michigan, and parts of Wisconsin – supporting Stertil-Koni’s exclusive distributor network serving these states.

Most recently, Boyer served as Shop Equipment Specialist at Stertil-Koni, where he focused on the expansion of the company’s product line and customer base in the heavy duty equipment field. In that post, he was responsible for product sourcing, sales, new business development, and managing relationships with customers.

“Carl is a seasoned pro in the heavy duty vehicle lifting industry and has a deep understanding of our product line and the needs of our end-users – coupled with extensive experience in working with a dedicated distributor base,” said Dr. Jean DellAmore, President of Stertil-Koni USA. “He fully embraces our focus on delivering exceptional customer service and we look forward to him contributing to expanding sales in his territory and making a significant contribution to the continued success our business.”

Boyer and his wife, who currently live in the Winston-Salem, North Carolina area, will be relocating to northern Indiana. During his spare time, Boyer – who has two grown children – enjoys boating, waterskiing, and spending time with his family.

Sponsored Recommendations

‘What if I don’t have an automotive background?’

Many mobile tool distributors have no automotive background and actually use it to their advantage when selling tools.

Decoding diagnostic tools

A distributor’s guide to oscilloscopes, borescopes, and multimeters.

You don't have to use the tools to sell them

Sometimes not having an automotive background can actually work to your advantage when selling tools.

Tales from the Road: Routing the storm

Getting people’s attention is a standard part of sales, but for this Mac Tools distributor, it means a whole lot more than that.

Voice Your Opinion!

To join the conversation, and become an exclusive member of Vehicle Service Pros, create an account today!