NAPA appoints Jeff Watchko as Senior Director of Category Management for Tools & Equipment

NAPA has announced the hiring of Jeff Watchko as Senior Director of Category Management for Tools & Equipment, leveraging his 14 years of merchandising experience to enhance their product offerings.
Aug. 11, 2025
2 min read

NAPA announced the addition of Jeff Watchko as Senior Director, Category Management - Tools & Equipment. Watchko brings 14 years of experience and previously served in several merchandising roles with The Home Depot, including merchant, senior merchant, and divisional merchandise manager. He also played a key role in developing the company's Pro Merchandising Strategy.

What people are saying

Senior Vice President of Product and Marketing at NAPA, Danny Huffaker, said, "We're excited to welcome Jeff Watchko to the NAPA team as our new Senior Director of Category Management for Tools & Equipment. Jeff's 14-year merchandising expertise and deep category knowledge will be instrumental in strengthening our tools and equipment portfolio. His proven track record of driving results makes him the right leader to take this critical category to the next level."

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About the Author

Griffin Matis

Associate Editor | PTEN & Professional Distributor

Griffin Matis is an associate editor for the Vehicle Repair Group. A graduate of the University of Missouri's School of Journalism, Matis works with Professional Tool & Equipment News (PTEN), Professional Distributor, and VehicleServicePros.com. 

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