Endeavor Business Media announced the acquisition of the Infrastructure Intelligence and Auto Aftermarket divisions from Informa. With a committed focus on delivering exceptional content and business opportunities, these Informa brands will join Endeavor’s complementary portfolio of publications and events to create new, multi-channel platforms for its audience and advertisers.
More specifically, this acquisition includes the Informa commercial vehicle group responsible for Fleet Owner, Trailer Body Builders, and American Trucker magazines and related websites, as well as the automotive aftermarket group responsible for Motor Age, Auto Body Repair Network (ABRN), and Aftermarket Business World magazines, and the SearchAutoParts.com website.
Endeavor Business Media is the parent company of Fleet Maintenance magazine, Professional Tool & Equipment News (PTEN) magazine, and Professional Distributor magazine, along with the portal website for all three publications, VehicleServicePros.com.
The Infrastructure Intelligence and Auto Aftermarket brands provide essential information, insight, and intelligence on trends and technologies to millions of decision makers in the energy, transportation, building, and design and manufacturing sectors.
“Endeavor is very excited about bringing the Industry & Infrastructure Intelligence and Auto Aftermarket media brands into the business to expand what we are already offering in these growing markets,” said Chris Ferrell, CEO of Endeavor Business Media. “We look forward to investing in these brands to take them to the next level for long-term sustainable success, leveraging Endeavor’s platform-wide strengths in print, digital, events, and marketing solutions.”
“We are confident that the alignment of Informa and Endeavor’s brands in these markets will provide greater scale and innovative new opportunities for clients and audiences alike,” said Sue Boehlke, president at Informa Intelligence. “Endeavor’s culture and organizational structure based in a data-informed, customer-first philosophy will create a compelling market advantage and new opportunities for the whole portfolio. With Endeavor’s investment in new and cutting-edge products and services, this opportunity to bring aligned marketing service capabilities and talent from Informa to Endeavor will be a great fit for all.”
With this acquisition, Endeavor Business Media now has 600 employees that produce more than 80 brands, 59 live events, and more than 50 innovative marketing solutions that drive awareness.
The acquisition of these top brands advances the company’s initiative of actively growing and investing in high-quality business-to-business (B2B) media brands that deliver exceptional content and uniquely valuable experiences for its audiences and partners. View a full list of media brands included in the Endeavor acquisition.
