Bridgestone Americas Inc. subsidiary, Firestone Industrial Products Co. LLC has unveiled the new brand identity, Firestone Airide.
According to Bridgestone officials, the new identity “captures the breadth, depth and innovation across all Firestone business channels (automotive, heavy-duty – commercial and off-highway).”
Airide was the first air spring product in the marketplace, patented in 1938, and today, Firestone Airide is “one of the largest suppliers of air springs in the truck/trailer, bus and automotive spaces.”
“Bridgestone continues to accelerate its journey toward a sustainable solutions company, and Firestone Airide plays a critical role as an enabler of new mobility,” says Justin Monaghan, president, Firestone Airide.
“We are excited to launch our rebrand, not only as a fitting evolution of our company but as a testament to the legacy and value of the Airide name.”
Firestone Airide has a global footprint with manufacturing facilities in the United States, Brazil, Costa Rica, China and Poland and research and development operations in the U.S. and The Netherlands.
Firestone Airide also has an aftermarket presence with its Airide Assist – formerly known as Ride-Rite air helper springs.