When it comes to selling scan tools you don’t have to be an expert, but you should know the basics: the tool’s coverage, usability, and return on investment (ROI)
When it comes to selling scan tools you don’t have to be an expert, but Cojali USA's vice president of sales and marketing, Bruno Gattamorta does advise knowing the basics: the tool’s coverage, usability, and return on investment (ROI). Knowing anything beyond this is great, but if a customer asks a question you just don’t have the answer to, do your best to find that answer for them or point them in the direction of someone who can answer their question.
Many companies offer some kind of customer service resource – such as classes, webinars, videos, or simple documents answering the most frequently asked questions.
“As one of our top salesmen says, ‘When we educate, we sell,’” Gattamorta says.
Learn how electronic parking brake actuators have replaced manual systems and now play a key role in advanced safety features like automatic emergency braking. This WIYB Training...
Not all fuel injectors are created equal. In this WIYB Training Series, we compare Standard® Fuel Injectors against OE, low-cost imports. See why precision engineering and rigorous...
Carrying active OEM subscriptions for all manufacturers is not possible for many shops. However, access to this software is required for certain modern vehicles and repairs, and...
Enhance your collision repair workflow with Autel’s IA900, a process-driven solution integrating precision alignment, bi-directional diagnostics, and ADAS calibration. Designed...
Voice Your Opinion!
To join the conversation, and become an exclusive member of Vehicle Service Pros, create an account today!
