Sales Tip: Let your truck help make the sale

Dec. 20, 2021
By doing something as simple as displaying videos of new products on your truck you may not even have to talk to the customer in order to make the sale.

Like many mobile tool distributors, Cornwell Quality Tools dealer Jonathan Borth likes to organize his truck by product type – electrical products together, sockets together, lights together – he likes to switch things up by way of placement every now and then.

“I rotate my inventory to different shelves throughout the year to keep customers looking around for product,” the tool dealer says. “This very often results in a sale of an item that has been sitting for a while. Just by moving it.”

In addition to his unique organizational system, Borth also uses his TV monitor to drum up sales. At the back of his truck, the TV plays videos of new products and tool storage systems.

“This helps when I have multiple customers on the truck,” Borth says. “I can personally help one customer while the others watch the TV to see new products they didn’t know about.”

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