Sales Tip: Be sure your store is positioned as a great place to buy tools

For those technicians who come aboard, is your mobile shop a place where they see displays of like products together that offer good, better, best selections? Is it a place where they see good merchandising of those new and exclusive products?

Here’s another point I sometimes ponder: Some of the mobile stores I’ve been on look more like a 7-Eleven or a variety store than a tool truck. In my mind, beef jerky, gum, peanuts, lemonade, throwing knives, or t-shirts do not shout to your customers “buy your tools from me.” Be sure your store is positioned as a great place to buy tools.